10 Amazing Free Tools for Keyword Research

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Finding out great keywords is the first step of any effective SEO strategy. Keywords are important for effective PPC campaigns as well as for driving organic traffic. Competition for a good place on Search engines has been increasing rapidly. It is very difficult to find out a set of keywords that are

  • related to the business
  • easier to rank (both in PPC and in SERP)
  • have good volume of traffic

So, how can we find out keywords that meet the three criteria mentioned above? The answer is pretty simple- research. If you still cannot find good keywords, then research some more. Research until you can build up the list of your coveted keywords. Continue reading →

You Are Already Building Your Backlist, Build It Better!

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Recently, Seth Godin talked about backlist in his blog. This was something new for me. I have never heard of Backlist before. So, what does backlist mean exactly?

Seth explains-

“Backlist” is what publishers call the stuff that got published a while ago, but that’s still out there, selling.

That means- backlist is your legacy, backlist is what you already created and that is still out there for other people to access, to read or to view, to spread.  And, your backlist is not anonymous. Backlist must be credited to you or your organization. Continue reading →

AdWords Enhanced Campaigns- Changes and Possible Implication for Marketers

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Google AdWords announced Enhanced Campaign upgrade in February 2013. From the changes it brings, we can fairly assume that Google is focusing on making AdWords a more mobile-centric PPC advertising platform. It is said to put into action to simplify usability. However, it has certain impact on PPC strategy formulation. Continue reading →

Four-actions Formula for SEO Efforts in Startup Context

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SEO_for_StartupsSEO hardly has a standard approach for all kinds of business organizations. In a startup context, SEO can be radically different from the optimization practices for an established business in terms of approach and implementation. I have posted before about different ways to attract traffic immediately after the launch of a website, which mostly exploit content marketing techniques. However, SEO is too big to ignore and having an SEO strategy for a startup pays good in the long run.

The strategic emphasis of SEO can be on a number of different aspects depending on the context and organizational goals. However, since the context for modern start ups are more or less comparable, a set of four actions can be identified as the strategic pillars of SEO process for startups, which are: Test, Measure, Connect, and Socialize. Continue reading →

Generating Brand Names with Dotcom Domain Availability: The Detailed Process

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Selecting a brand name for your service or product has become a pretty daunting task these days. The name has to be meaningful, catchy, easily memorable, and short. Also since it is imperative that the product or service must have a website of its own, the domain name for that brand must be available, especially the dotcom one along with other top-level domains. It is challenging to address all these issues and come up with the ideal brand name finally.

I used to offer brand naming service. The service was simple- give me a brief about the business or product that you want to get named; I will give you name suggestions. Continue reading →

The 5 Cs of Content Marketing

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Brian Clark, the founder of Copyblogger, defined Content Marketing as the process of ‘creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers.’ Brian captured the gist of Content Marketing within a few words. Starting from this definition, I can see that the whole process of Content Marketing involves a number of factors that start with ‘C’. Content Marketing can easily be summarized in 5 Cs: 4 actions i.e. Creating, Curating, Connecting and Converting around one central factor- Community. Continue reading →

Announcement: Changes in Subtlebias

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Evolution is imperative. This blog, SubtleBias, is also evolving with time. Initially I started it as a place for keeping my journals. Later on, I changed the focus on marketing. However, it’s been three years I am owning this small space in the web and it is nowhere near where it should be in terms of quality or quantity of posts. I recognize the lack of strong focus and strategy as the reasons behind this situation. Hence, I finally took an attempt to make some fundamental changes. The summary of these changes are here:

1. Abandoning SEO: I have deleted all the SEO plugins and will not pursue optimization of any future article around any certain keyword or group of keywords. Why? Because I think purposeful use of keywords can decrease the relevance and value of the content. It is also time consuming. Continue reading →

Everplaces: The New Instagram of 2013?

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Everplaces can do that to traveling, what Instagram did to photography. Fast company has described this startup as ‘Pinterest for the real world’. Everplaces is a new app that lets you save your favorite (or may not be favorite) places with images, notes, maps and other details. The beta version of Everplaces was launched in December last year and started to gain popularity almost instantly after the launching. Everplaces is now available on the web and as iPhone app. The development of the Android version is still under process. Continue reading →

12 Beautiful Mailchimp Newsletter Designs

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Email marketing is still the most effective way of online marketing. The two best tools to build up your subscriber list and deliver newsletter are Aweber and Mailchimp. While Aweber has no free plan, you can start with Mailchimp for free. Your newsletter is an important content that must speak for your website. Both the text and design of your newsletter have to be compelling to deliver a better experience to your subscribers. Mailchimp offers amazing customizing functionality to design your newsletter. Continue reading →

How to Use Social Media to Promote Your Small Business

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(This is a Guest post written by Diana, a passionate guest blogger from Manchester, UK. Follow her on twitter @financeport)

With the coming of social media, the global barriers have been broken and made way to global business. You can now conduct business easily from any part of the world and get clients from all over the globe without much problem with the help of internet. Make your presence known on the web and you are sure to make profitable business. You can even utilise social media to promote your small business and here are a few tips to help you. Continue reading →