Few days ago, I was looking for a tool to count characters of my text. I found a handful of tools online. However, I noticed that these tools can serve more purpose. Being a marketer, I need to count characters for different purposes; since there are character limits in a lot of places such as social media updates, advertisement copy, and meta description of articles. I could not find a single tool that offers a complete solution to all these needs. Hence, I started developing a simple tool that will serve a simple purpose: counting characters of texts and showing how the text fits for all these purposes i.e. social media updates, advertisement copy, and SEO best practices. I shared the idea with my friend Samiul and after a few hours of work and coding, we came up with Charrect.
This web app is very simple, yet, I believe, very handy. We tried to make it as simple as possible and used Twitter Bootstrap to develop the look and feel. In future, we will release a downloadable version of the app.
Let me know if you notice any room for improvement. Also, let us know if the tool comes to any use for you.
Finding out great keywords is the first step of any effective SEO strategy. Keywords are important for effective PPC campaigns as well as for driving organic traffic. Competition for a good place on Search engines has been increasing rapidly. It is very difficult to find out a set of keywords that are
So, how can we find out keywords that meet the three criteria mentioned above? The answer is pretty simple- research. If you still cannot find good keywords, then research some more. Research until you can build up the list of your coveted keywords.
You need tools for researching. Different types of SEO tools are available in plenty- some are free to use while some are paid. Free does not necessarily mean bad quality or less-functional. In fact, there are many amazing tools for keyword research which are totally free. Here’s a list of such tools. Using these tools can significantly decrease your marketing budget.
Soovle provides a customizable keyword suggestion service from all major search engines in one place. Soovle shows keyword suggestions for Google, Bing, Yahoo, Amazong, YouTube, Answers.com, and Wikipedia, A user can save suggestions by dragging them. Soovle is one of the best keyword research tool out there.
Ubersuggest is another great free keyword suggestion tool. Start with a base term and insert it on the text field and press suggest. Ubersuggest will come up with hundreds of keyword ideas which are actually being used by people.
Want to extend your market with international SEO campaigns? Then Search Latte is your tool to find out the best keywords for international markets. Search Latte provides a clean and user friendly interface for building Google searches ‘’in any combination of Google supported top level domain, country and language.’’
Recently, Seth Godin talked about backlist in his blog. This was something new for me. I have never heard of Backlist before. So, what does backlist mean exactly?
“Backlist” is what publishers call the stuff that got published a while ago, but that’s still out there, selling.
That means- backlist is your legacy, backlist is what you already created and that is still out there for other people to access, to read or to view, to spread. And, your backlist is not anonymous. Backlist must be credited to you or your organization.
Everyday you are tweeting, you are updating status on Facebook, leaving comments on YouTube videos, posting pictures on your Tumblr blog- all these digital footprints can be counted as your backlists as long as these actions are going to stay there for an indefinite time and they can be traced back to you by others. But are they making good or profitable backlists?
Social footprint is the kind of backlist we all have now. We all are more or less active on social media platforms. But when it comes to the point of using backlists for marketing purpose, mere digital footprints on social media platforms do not suffice or deliver the purpose by any means. You have to think about how you are going to build up your backlists and exactly what they will say about you or your business, where they will take the audience, how they will look and so on.
Google AdWords announced Enhanced Campaign upgrade in February 2013. From the changes it brings, we can fairly assume that Google is focusing on making AdWords a more mobile-centric PPC advertising platform. It is said to put into action to simplify usability. However, it has certain impact on PPC strategy formulation.
This probably is the biggest change in AdWords campaign management system. As advertiser, you won’t be able to segmentize your campaign according to different devices, i.e. Tablet, mobile and PC.
With the Enhanced Campaign, the PPC account manager now has a the ability to modify bids for specific geo-targets. This was an expected improvement since it reflects the recent explosion in the location-based advertising.
It’s a parallel change that resonates with the ability of modifying bids for specific geo-targets. Now the advertiser can specify what sitelinks will appear for different devices, locations and time of the day.
Now AdWords provides a little bit more information about your audience as phone calls, apps download etc. have been added to the conversion reporting.
Selecting a brand name for your service or product has become a pretty daunting task these days. The name has to be meaningful, catchy, easily memorable, and short. Also since it is imperative that the product or service must have a website of its own, the domain name for that brand must be available, especially the dotcom one along with other top-level domains. It is challenging to address all these issues and come up with the ideal brand name finally.
I used to offer brand naming service. The service was simple- give me a brief about the business or product that you want to get named; I will give you name suggestions.And, all the name suggestions will be available for .com domain registration. I continued this service until I got busy with other stuffs. Along the way, I have learned a few things about how to find out a good brandable name with available domain quickly.
Before sharing my insights about the process of coming up with brand names, I would like to show you a list of name suggestions that I generated for a broad range of services and products. In this list, I have only included the suggestions that were not selected and still available for domain registration. If you find a name suitable for your business and like it, feel free to use it (a short ‘thank you’ note will be appreciated in this case).
|Anxiety relief service||Whatpanic, Blowanxiety, Neverblu|
|A software that tracks and collects information that is used for legal negotiation||Truclu, Prooftrac, Negotimate, Conclued, Anygotiate|
|A web-based learning program focused on enhancing individual’s skills||Skillmoz, Yourons,Gladvance, Constaglow|
|Luxury residential homes||Iconabode, Deluxeheights, Azurevil|
|Online money making system (client required the word ‘cash’ to be in the name)||Cashadept, Cashmodo, Cashscriber|
|Highway convenience store||Jiffstop, Allwaystore, Quicksto|
|Transcription service provider||Verbatimate, Omniscriber, Typexperts, Keystorms|
|Sales Outsourcing company||Proandfit, Windexed, SharpIncline|
|Personal Fitness Training||Repsroom, LiveShaped, Fitfol.io, WeSpartan|
|Online Dating Service||Gustwo, Ardorise, Hookalike|
|Online money transfer service||Payssion , Instapurse, AptWallet, Cashmium|
|Property development company||Plexoplus, Omnidoma, Approximi|
|App that provides fishermen with statistical data||AnglerStat, Fishinmate, Anglerytics|
|Directory Listing Website||Includit, Leenko, Piledon|
Brian Clark, the founder of Copyblogger, defined Content Marketing as the process of ‘creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers.’ Brian captured the gist of Content Marketing within a few words. Starting from this definition, I can see that the whole process of Content Marketing involves a number of factors that start with ‘C’. Content Marketing can easily be summarized in 5 Cs: 4 actions i.e. Creating, Curating, Connecting and Converting around one central factor- Community.
The first thing you need to start content marketing with is definitely, none other than Content itself. And the content needs to be specifically tailored towards your intended audience a.k.a the community. Before start creating your content, you need to understand your audience. You need to be aware of what type of content is appropriate to meet their demand and how the contents need to be delivered and on what platform. In short, you need to have a content strategy before start creating content.
Evolution is imperative. This blog, SubtleBias, is also evolving with time. Initially I started it as a place for keeping my journals. Later on, I changed the focus on marketing. However, it’s been three years I am owning this small space in the web and it is nowhere near where it should be in terms of quality or quantity of posts. I recognize the lack of strong focus and strategy as the reasons behind this situation. Hence, I finally took an attempt to make some fundamental changes. The summary of these changes are here:
1. Abandoning SEO: I have deleted all the SEO plugins and will not pursue optimization of any future article around any certain keyword or group of keywords. Why? Because I think purposeful use of keywords can decrease the relevance and value of the content. It is also time consuming.
Everplaces can do that to traveling, what Instagram did to photography. Fast company has described this startup as ‘Pinterest for the real world’. Everplaces is a new app that lets you save your favorite (or may not be favorite) places with images, notes, maps and other details. The beta version of Everplaces was launched in December last year and started to gain popularity almost instantly after the launching. Everplaces is now available on the web and as iPhone app. The development of the Android version is still under process. Everplaces is being used from more than 90 countries now with more than 750,000 unique places entered (as of January 16, 2013).
Everplaces is a new app that lets you save your favorite (or may not be favorite) places with images, notes, maps and other details
Considering the phenomenal growth rate and overwhelming response from the users (which includes me as well), it’s easy to predict that Everplaces is going to make it big soon. What’s working behind this success? One reason is obvious- the simplicity of the app. It is drop-dead simple to use the app. Either you capture locations or import them from Google MyMaps if you already have it stored, add photos and notes if you wish and save the entry. As it is a social platform as well, you can follow others and you see the places they are saving or sharing. Similar to Tumblr and Pinterest, a Everplaces user can share the saved place by another user to his/her followers. The design of Everplaces is beautifully elegant.