Category Archives: SEO

10 Amazing Free Tools for Keyword Research

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Finding out great keywords is the first step of any effective SEO strategy. Keywords are important for effective PPC campaigns as well as for driving organic traffic. Competition for a good place on Search engines has been increasing rapidly. It is very difficult to find out a set of keywords that are

  • related to the business
  • easier to rank (both in PPC and in SERP)
  • have good volume of traffic

So, how can we find out keywords that meet the three criteria mentioned above? The answer is pretty simple- research. If you still cannot find good keywords, then research some more. Research until you can build up the list of your coveted keywords. Continue reading →

Four-actions Formula for SEO Efforts in Startup Context

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SEO_for_StartupsSEO hardly has a standard approach for all kinds of business organizations. In a startup context, SEO can be radically different from the optimization practices for an established business in terms of approach and implementation. I have posted before about different ways to attract traffic immediately after the launch of a website, which mostly exploit content marketing techniques. However, SEO is too big to ignore and having an SEO strategy for a startup pays good in the long run.

The strategic emphasis of SEO can be on a number of different aspects depending on the context and organizational goals. However, since the context for modern start ups are more or less comparable, a set of four actions can be identified as the strategic pillars of SEO process for startups, which are: Test, Measure, Connect, and Socialize. Continue reading →

SEO Your Life : Life Lessons that Can be Taken from SEO Practices

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Everyone in the web business knows about the importance of optimizing the website for search engine. Among the plethora of websites out there, without being visible there’s no other way of getting traffic. Once I came across the saying somewhere, ‘Without SEO, your website is like a store in the middle of Amazon forest.’ There are thousands of different ways of optimizing website. However, the main functions can be summed up in four best practices : building links with relevant websites, creating original and quality content, optimizing your website with appropriate tags and metadata, and making sure that the website code is clean and lean.  Now, this article is not about optimizing your website, it is more about optimizing your life. I will rather be ‘offline’ here and take a look at how these SEO practices are related with our own lives and living better.Let’s take a look the the four best practices of SEO from a different perspective.

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