Finding out great keywords is the first step of any effective SEO strategy. Keywords are important for effective PPC campaigns as well as for driving organic traffic. Competition for a good place on Search engines has been increasing rapidly. It is very difficult to find out a set of keywords that are
related to the business
easier to rank (both in PPC and in SERP)
have good volume of traffic
So, how can we find out keywords that meet the three criteria mentioned above? The answer is pretty simple- research. If you still cannot find good keywords, then research some more. Research until you can build up the list of your coveted keywords.
You need tools for researching. Different types of SEO tools are available in plenty- some are free to use while some are paid. Free does not necessarily mean bad quality or less-functional. In fact, there are many amazing tools for keyword research which are totally free. Here’s a list of such tools. Using these tools can significantly decrease your marketing budget.
Soovle provides a customizable keyword suggestion service from all major search engines in one place. Soovle shows keyword suggestions for Google, Bing, Yahoo, Amazong, YouTube, Answers.com, and Wikipedia, A user can save suggestions by dragging them. Soovle is one of the best keyword research tool out there.
Ubersuggest is another great free keyword suggestion tool. Start with a base term and insert it on the text field and press suggest. Ubersuggest will come up with hundreds of keyword ideas which are actually being used by people.
Want to extend your market with international SEO campaigns? Then Search Latte is your tool to find out the best keywords for international markets. Search Latte provides a clean and user friendly interface for building Google searches ‘’in any combination of Google supported top level domain, country and language.’’