Evolution is imperative. This blog, SubtleBias, is also evolving with time. Initially I started it as a place for keeping my journals. Later on, I changed the focus on marketing. However, it’s been three years I am owning this small space in the web and it is nowhere near where it should be in terms of quality or quantity of posts. I recognize the lack of strong focus and strategy as the reasons behind this situation. Hence, I finally took an attempt to make some fundamental changes. The summary of these changes are here:

1. Abandoning SEO: I have deleted all the SEO plugins and will not pursue optimization of any future article around any certain keyword or group of keywords. Why? Because I think purposeful use of keywords can decrease the relevance and value of the content. It is also time consuming. Continue reading →