Brian Clark, the founder of Copyblogger, defined Content Marketing as the process of ‘creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers.’ Brian captured the gist of Content Marketing within a few words. Starting from this definition, I can see that the whole process of Content Marketing involves a number of factors that start with ‘C’. Content Marketing can easily be summarized in 5 Cs: 4 actions i.e. Creating, Curating, Connecting and Converting around one central factor- Community.
The first thing you need to start content marketing with is definitely, none other than Content itself. And the content needs to be specifically tailored towards your intended audience a.k.a the community. Before start creating your content, you need to understand your audience. You need to be aware of what type of content is appropriate to meet their demand and how the contents need to be delivered and on what platform. In short, you need to have a content strategy before start creating content.