Recently, Seth Godin talked about backlist in his blog. This was something new for me. I have never heard of Backlist before. So, what does backlist mean exactly?
“Backlist” is what publishers call the stuff that got published a while ago, but that’s still out there, selling.
That means- backlist is your legacy, backlist is what you already created and that is still out there for other people to access, to read or to view, to spread. And, your backlist is not anonymous. Backlist must be credited to you or your organization.
Everyday you are tweeting, you are updating status on Facebook, leaving comments on YouTube videos, posting pictures on your Tumblr blog- all these digital footprints can be counted as your backlists as long as these actions are going to stay there for an indefinite time and they can be traced back to you by others. But are they making good or profitable backlists?
Social footprint is the kind of backlist we all have now. We all are more or less active on social media platforms. But when it comes to the point of using backlists for marketing purpose, mere digital footprints on social media platforms do not suffice or deliver the purpose by any means. You have to think about how you are going to build up your backlists and exactly what they will say about you or your business, where they will take the audience, how they will look and so on.