SEO hardly has a standard approach for all kinds of business organizations. In a startup context, SEO can be radically different from the optimization practices for an established business in terms of approach and implementation. I have posted before about different ways to attract traffic immediately after the launch of a website, which mostly exploit content marketing techniques. However, SEO is too big to ignore and having an SEO strategy for a startup pays good in the long run.

The strategic emphasis of SEO can be on a number of different aspects depending on the context and organizational goals. However, since the context for modern start ups are more or less comparable, a set of four actions can be identified as the strategic pillars of SEO process for startups, which are: Test, Measure, Connect, and Socialize. Continue reading →